FULL OPERATIONS MANAGEMENT
You only need to brief us and have your whole project managed by our experienced Account Management team.
We manage every step of your project, from setup to reporting to your end client using one seamless system.
Respondent Recruitment
We have large in-house online panels from our database. Our caller team often cold-call if our database doesn’t have who you need. We do what it takes to get your project filled!
We specialise in working from client lists, and our Account Managers can go through the different ways to recruit these projects in the most professional way. We have a separate team of experienced and fully trained recruiters to work from client lists.
We can also assist you in writing screeners, booking a suitable venue, arranging catering, find you an appropriate freelance researcher or moderator if need be and arrange payment of the respondents' incentives. HKMVT is the one-stop-shop for organising your whole survey project.
Online Survey
Setup
We follow the basic principles for all good questionnaires:
• Make the questions simple to understand. Be concise.
• Avoid double-barrelled questions
• Always give all possible response options
• Choose whether to opt for open or closed questions or a mixture of both.
• Make the questions as short as possible. The shorter the questions, the more responses we’ll get on your survey.
Quality
Control
Our standard practices to ensure your survey control:
• Starts with a well-written questionnaire that focuses on the survey objectives.
• Screen survey respondents and terminate those that fail the screening criteria.
• Implement quality control checks to separate the good from the wrong respondents
o Attention checking
o Front/back validation: Ask the same question twice.
o Speeding: remove those who complete the survey in less than 1/3 of the median survey length.
o Flatlining: When asked to rate statements or brands in a grid question, some respondents might legitimately select the same answer for all, forming a perfect flatline.
o Red herrings (fake brands): Catch inattentive respondents by including fake brands in an answer list.
• Optimize the survey for all device types: mobile, tablet and PC.
• Ensure accurate survey programming
Data
Collection
Quota sampling is the most popular technique for online survey. It involves splitting the population into groups according to sociodemographic variables (sex, age, etc.) and setting response limits (quotas) for each group. We can, therefore, ensure that the sample has the same ratios as the population to these variables.
Integrated and Actionable Reporting
Include all your findings in interactive and shareable dashboards for monitoring what is going on, and consumer reports for a much more detailed and full analysis.
Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry. The more research is embedded in the strategic plans of a company, the better equipped it is to deal with the changing environment within which it operates. With many years of market research experience, we can ensure your company stays ahead of the competition.